Privacy Policy

Last Updated: December 2023

1. Information We Collect

To provide you with the best shopping experience for our Australian activewear, accessories, and footwear, we collect the following types of information:

Personal Information

• Contact Details: Name, email address, phone number
• Shipping Information: Delivery address, shipping preferences
• Payment Information: Credit/debit card details (processed securely through our payment partners), PayPal account information
• Account Information: Username, password, purchase history, wish lists

Technical Information

• Device Information: IP address, browser type, device type, operating system
• Usage Data: Pages visited, products viewed, time spent on site, referral sources
• Location Data: General geographic location (country/city level) for shipping and tax purposes

2. How We Use Your Information

We use your personal information to enhance your shopping experience with our quality Australian fashion products:

• Order Processing: To process and fulfill your purchases of activewear, accessories, and footwear
• Customer Service: To provide support and respond to your inquiries
• Personalisation: To recommend products that match your style preferences
• Marketing Communications: To send you updates about new arrivals, promotions, and fashion trends (with your consent)
• Website Improvement: To analyse shopping patterns and improve our website functionality
• Security: To detect and prevent fraudulent activities
• Legal Compliance: To meet our tax, accounting, and regulatory obligations

3. Data Sharing and Disclosure

We value your trust and only share your information in the following circumstances:

Service Providers

• Payment Processors: Secure payment partners (Visa, MasterCard, JCB, PayPal) for transaction processing
• Shipping Partners: Logistics companies to deliver your Australian fashion purchases worldwide
• Marketing Platforms: Email service providers for communications (with appropriate safeguards)

Legal Requirements

We may disclose your information when required by law, court order, or governmental regulations.

Business Transfers

In the event of a merger, acquisition, or sale of assets, customer information may be transferred to the new entity.

4. International Data Transfers

As we serve customers globally (excluding Asia and select remote areas), your data may be processed in Australia and other countries where our service providers operate. We ensure appropriate safeguards are in place for international data transfers.

5. Data Storage and Security

We implement robust security measures to protect your information:

• Encryption: Industry-standard SSL encryption for all data transmissions
• Secure Storage: Your payment details are never stored on our servers
• Access Controls: Limited access to personal information on a need-to-know basis
• Regular Monitoring: Continuous security monitoring and vulnerability assessments
• Data Retention: We retain your information only as long as necessary for business purposes or as required by law

6. Your Rights and Choices

You have control over your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Marketing Preferences: Opt-out of marketing communications at any time
• Account Management: Update your preferences through your account settings
• Data Portability: Request your data in a machine-readable format

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience:

Types of Cookies We Use

• Essential Cookies: Required for website functionality and secure checkout
• Analytical Cookies: Help us understand how customers use our site
• Marketing Cookies: Enable personalised advertising and recommendations
• Preference Cookies: Remember your language and display preferences

Cookie Management

You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect website functionality.

8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children without parental consent.

9. Third-Party Links

Our website may contain links to third-party sites. This Privacy Policy does not apply to those sites, and we encourage you to review their privacy policies.

10. Policy Updates

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Significant changes will be communicated through our website or email notifications.

11. Contact Us

We are committed to resolving any concerns about your privacy and our collection of your personal information.